Keep it consistent
Consistency is important for your visual identity. Logo, colours, fonts, design elements and photography should all be in harmony, and set the same tone to your brand.
If you would describe your brand as energetic, fun and happy for example, that should all be reflected in your visual brand – both design and photography. If you had a great branding design but your photos were dark, moody or too serious, that would clash, and send out mixed signals to potential clients.
Or, if you on the other hand would want your brand to be seen as professional, serious and trustworthy, you wouldn’t want a branding design or photography that were too bright, carefree or fun.
DIY or using a professional?
It can be tempting to design a logo yourself and use free stock photos or your own personal photos. The benefit of using a professional however, is that she or he will design your brand based on things like your brand values and ideal client, and make sure everything works together in harmony – logo, colours, fonts, icons, photography.
This means that your business is much more likely to be seen as professional, and is also more likely to attract the types of clients you want.
So look at it as an investment – hopefully next time someone researches your profession, if you’re the one with the most professional looking and memorable brand, you are a lot more likely to get the deal!
If you are looking for help with your visual identity (branding design, photography or both), I would be more than happy to discuss! Just email me on firstname.lastname@example.org